VantageOOH · Crowd Optimization
Final delivery

Visit Malta x Sweden

How a programmatic DOOH flight followed Sweden's crowds hour by hour, screen by screen, measured from live footfall data against the campaign's own untargeted delivery.

Advertiser Visit Malta Flight 20 Jul – 2 Aug 2026 Network JCDecaux · Bauer Media · Ocean Outdoor · Acticom Frames 1,270 across Sweden

Campaign report

Events, Weather, Disruptions

How real world conditions shaped campaign performance. Click a signal to expand.

Campaign Screen Map

screen playing this hour · size = impressions event · size = attendance

Campaign surge over time · with campaign spend

Surge score Campaign spend

Screen exposure · top screens by impressions

where the campaign delivered hardest, next to each screen's surge during the flight

Surge score shows how many more or fewer people were at your locations than expected, based on live footfall measurements at each screen's location, sampled around the clock across the tracked venue network. Impression figures come from the campaign delivery report.